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Lane Bryant’s Response to Victoria Secret’s “Perfect Body” Campaign

I absolutely love the Lane Bryant Cacique lingerie “I’m No Angel” commercial.

But there’s been, what I consider to be, trumped up controversy by the media about the campaign.

They’re accusing Lane Bryant — that features succulent, zaftig models in Cacique underwear seductively purring, “I’m no angel,” — of bashing Victoria’s Secret models because of their “Perfect Body” campaign.

The idea is that Lane Bryant is simply perpetuating hate on hate between women of different sizes.

I don’t see it that way at all. I see the Lane Bryant campaign as a quest to allow voluptuous women with healthy, gorgeous fat to reclaim their right to be sexy too.

I don’t think there’s any danger that Victoria’s Secret models will ever be considered unattractive.

The VS models are, obviously, stunning, sexy and gorgeous and I think that’s great. But they don’t corner the market on Beauty, as Lane Bryant has so skillfully conveyed.

Here’s the Lane Bryant commercial that has stirred the pot:

I think BOTH body types are gorgeous, but the bodies Lane Bryant celebrates have been woefully under-represented in mainstream media and ad campaigns.

Why not add more variety to what is considered beautiful? I say the more the merrier!


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  1. Junebug
    Junebug 10 April, 2015, 13:22

    Everyone should be able to feel beautiful, regardless of body size. Why should there be a controversy where none exists? Do we compare different hair colors as a beauty standard? What about comparing IQ s? Is that a viable standard? Why can’t people just be admired as individuals, each of us has value, certainly?

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  2. Sandee
    Sandee 11 April, 2015, 12:42

    They are like the people who accuse Affirmative Action to be reverse racism. If you understood the big picture, if you know how grossly underrepresented “normal size” women are, you would know a little catchy phrase doesn’t come close to an even playing field. Decades of shaming a body type to one ad that sort of makes fun of a brand…. Come to think of it, isn’t it more offensive that these naked perfect body girls are called Angels? Clearly, that is not a club open to most girls when they grow up.
    I actually love the VS Angels ads:) I watch the fashion show every year but to say the LB campaign is mean to skinny girls is just stupid.

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